Tel: 01883 348911



The Association aims to be Europe’s largest Trade Association for the display industry by providing cost effective promotion and growth opportunities to its members including cost reduction and key value added services. The Association at all times will endeavour to:

• Give competitive advantage to supplier members by promotion to, and leads from, prospective retailers and specifiers
• Ensure its members provide both best practice and best interest to retailers
• Provide retailers with advice and introductions to appropriate suppliers
• Represent its members throughout Europe
• Fight to ensure members receive the best deals at all key industry events
• Encourage growth and promote the display equipment industry as a whole

Keep members abreast of latest market trends

The SDEA is proud to be celebrating over 75 years within the industry.  Its members are equally proud to be part of this thriving association.  You can learn all about the growth of the association in 65 years of the SDEA .

As well as offering a wide range of services to its members, SDEA serves the whole retail industry in its search for innovative retail display equipment through reputable suppliers.

From its headquarters in Caterham, a small team work behind the scenes to provide the outstanding service for which SDEA is renowned.  They are led by Director, Antony Behiels, with Office Administration Manager, Paula Morgan and PR and Communications support from Heidi Easton.  You can find out more about them in Meet the team.

As we delve further into the running of SDEA there are a number of other individuals who support the staff in their pursuit of excellence.  They are a team of 12 Executive Council members, all of whom are elected by the members.  The Executive Council nominates a President and Vice President.  The President is the main figurehead of the association next to the Director and supporting him in his role.  The election process is repeated every year at the Annual General Meeting, with the President and Vice President normally retaining their positions for two years to ensure continuity.  You can find out who the movers and shakers are in Meet the Council.

You can learn more about the association’s services to its members in the Join SDEA section.

And you can search for innovative retail display equipment in Product search or read about recent retail projects in Looking for Inspiration.

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Shop and Display Equipment Association
24 Croydon Road, Caterham, Surrey CR3 6YR  Tel: 01883 348911  Fax: 01883 343435
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