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The 2025 winnersPortugal Jewels won Store Design of the Year, StudioXAG is Design Agency of the Year and Coach received the first Retail Trailblazer Award, the pick of more than 500 entries. Thursday 25 September 2025, Emerald Theatre, London The headline awardsStore Design of the Year and the three special awards. All were decided by the judges, apart from the Shop Drop Daily Concept of the Year, which went to a public vote.  Store Design of the Year Portugal JewelsIt topped a shortlist that included Asteri with Dalziel and Pow, M&S Battersea with Kesslers London, Renuar’s flagship store with designThat and Wayfair Chicago with Gensler. Highly commended Flannels Leeds, with Argent Design  Retail Trailblazer CoachNew for 2025, for a brand, organisation or individual setting the benchmark in retail design and customer experience. Coach’s UK team collected the first award, and Giovanni Zaccariello, SVP Global Visual Experience & Store Design, joined them from New York with a recorded message on the venue’s screens.  Design Agency of the Year StudioXAGThe judges said StudioXAG “consistently push retail environments beyond functional display into immersive storytelling”. It also won Pop-Up Store, for Ikea’s Hus of Frakta. Highly commended Design4Retail  Shop Drop Daily Concept of the Year Fenty HairMane Street, Selfridges Corner Shop Chosen by public vote from the ten most-viewed concepts on Shop Drop Daily. SDEA members among the winnersFive Winners Awards and 11 Highly Commended Awards for SDEA member companies.
Every categoryThe winner of each category, in category order, with the highly commended entry.  Creative Collaboration B&QBrighton Local Mural Highly commended Off White x Flannels, with B_RD  Creative Lighting Charlotte TilburyFlagship Store, Covent Garden, London with Into Lighting Highly commended IQOS Store Poland, with Philip Morris International  Festive Display SelfridgesMore the Merrier Windows with PropabilitySDEA member Highly commended Woolworths South Africa – Best Xmas Ever!  Food, Beverage & Supermarket Seed & Bloomwith TGP International Highly commended Centra Drumcondra – Musgrave, with Household Design  Graphics Bicester VillageThe Summer Garden & Gatherings Experience with B_RDSDEA member Highly commended Persona 3 x Yokocho – The Japan Centre, with Mega Creative  Hospitality Design Row on 5with Rosendale Design Highly commended Claro London, with DLSM Studio  Independent Store (UK) Philip Jones OpticiansDesign Led Practice Refurb Highly commended Interval  Instore Scheme Fortnum & MasonSoft Serve Seagulls Highly commended Off White x Flannels, with B_RD  Leisure, Visitor or Exhibition Attraction Cadbury WorldProject Sparkle with Chambers Design Highly commended The Design Museum – REBEL: 30 Years of London Fashion, with Proportion London  Omni-Channel Experience Woolworths South AfricaThis Apple can Save the World Highly commended Sports Direct Cardiff, with Frasers Group  POP/POS National TrustCastlefield Viaduct with TonyG Highly commended All Saints fragrance, with Northbanks Design  Pop-Up Store IkeaHus of Frakta with StudioXAG Highly commended Porsche NOW – The Strand, with Porsche Cars GB  Retail Experience Dawkes MusicHighly commended Kayanee Store Riyadh, with Gensler  Shopfitting / Fit Out of the Year Jeanne Lanvin, Canneswith PardgroupSDEA member Highly commended The Georgian at Harrods, with umdasch Store Makers Management GmbH  Store-in-Store or Concession Loewe x On Runningwith PardgroupSDEA member Highly commended La Roca Village – POP-IN Installation, with Pardgroup  Surfaces & Finishes PomellatoBergdorf Goodman with PardgroupSDEA member Highly commended Valentino – Pop-up Mexico, with Pardgroup  Sustainable Display Woolworths South AfricaThis Apple can Save the World Highly commended British Heart Foundation, with Morplan  Technology Future Stores Londonwith Powells Ltd Highly commended Loewe x On Running, with Pardgroup  Window Scheme Non-Festive Fortnum & MasonBuilder’s Tea Highly commended Selfridges – Joke Shop Windows, with Propability See every entry in the Winners GuideWinning, highly commended and shortlisted projects from every category. The 2025 Winners GuideEvery winning, highly commended and shortlisted entry, with the Retail Trailblazer and the judges. Use the arrows to turn the pages, or open the guide full screen. The nightShowgirls greeted guests at the drinks reception, Aidan Sadler returned as host by popular demand, and acrobats and burlesque performers took to the stage before a live band and a DJ carried on into the early hours.      There is no sit-down dinner at the Creative Retail Awards: the night is built to match an industry that thrives on experience. The judging behind it is done face to face, over a full day in London, with every entry assessed in detail and debated openly. “Gone are the days of traditional, formal award dinners,” said Design4Retail. “The Creative Retail Awards delivered a vibrant, spectacular event.” “The Creative Retail Awards 2025 wasn’t just about the trophies. It was a powerful reflection of the innovation, passion and progress driving the retail industry forward. Congratulations to every Winner, Highly Commended and Shortlistee for inspiring us all.”  Antony BehielsCo-organiser of the Creative Retail Awards and Director of the SDEA Judges and partnersEvery result was decided by an independent panel of industry judges, at a full day of in-person judging in London. The judges
On the night
In 2026 the Awards moved to The Clapham Grand. See the 2026 winners. Creative Retail Awards 2027Entries open on 1 November 2026, and the awards return to The Clapham Grand in September 2027. SDEA members enter free, with up to five entries per category. Back to the news The 2026 winners Earlier winners: 20242022202120192018 |
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Creative Retail Awards 2025
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